Privacy Policy
How Barnhill Revenue Services handles information across our website and in the course of providing revenue management services.
Last updated: June 15, 2026
Introduction
Barnhill Revenue Services, LLC (“Barnhill Revenue Services,” “we,” “us,” or “our”) values your privacy and is committed to protecting and processing your personal data responsibly. This Privacy Policy sets out how we collect, use, share, and protect personal data when you visit barnhillrm.org, request a strategy call or contact us, communicate with us by email or phone, or engage us to provide revenue management services to your hotel or portfolio.
By providing personal data to us, you consent to our collection, handling, use, and disclosure of your information in accordance with this Privacy Policy.
Disclaimer: this website and our services are not intended for children and we do not knowingly collect data relating to children.
Who we are
Barnhill Revenue Services, LLC is a limited liability company formed in the State of Texas, United States. References in this Policy to “we,” “us,” or “our” mean Barnhill Revenue Services, LLC.
When we provide services to a hotel, owner, asset manager, or management company, that customer remains the controller of the operational data they share with us (PMS exports, STR reports, rate-shop data, OTA extranet exports, financials), and Barnhill Revenue Services acts as a processor handling that data on their behalf in line with the engagement letter.
Information we collect
Information you provide
- Strategy-call and contact information: name, work email, phone, company, property or portfolio name, brand family, tier interest, and any free-text message you submit.
- Engagement information: when you become a client, the contact details, billing details, and authorized-recipient records we need to operate the engagement.
- Customer hotel data: operational data you or your team share with us in the course of an engagement — for example, PMS exports, channel-manager data, STR/STAR reports, rate-shop files, OTA extranet exports, and parity data. This is treated as Customer Confidential Information under our engagement letters.
Information collected automatically
- Device and log data: IP address, browser type and version, operating system, referring URL, pages viewed, timestamps, and approximate region.
- Cookies and similar technologies: see our Cookie Policy.
Information from third parties
- Integration providers you authorize us to connect to — for example a property-management system, channel manager, business-intelligence connector, or STR data provider — may transmit data to us on your behalf.
- Form, email, and CRM providers we use to receive your contact submissions (currently Resend for email delivery and HubSpot for CRM contact storage) process the submission and route it to our team.
How we use information
We use the information we collect to:
- respond to strategy-call requests and sales inquiries;
- provide, operate, and improve our revenue management services;
- produce the daily strategy notes, weekly outlooks, monthly performance memos, and other deliverables the engagement is designed to produce;
- send service notices, security alerts, and changes to terms;
- comply with applicable law and enforce our agreements;
- conduct internal research and continuous improvement, using aggregated and de-identified data only.
We do not sell personal information, and we do not share customer hotel data with other customers or with third parties for their independent marketing.
Disclosure of your personal data
We share information only in the limited circumstances below:
- Service providers (sub-processors) who host, secure, monitor, or support our business on our behalf — including cloud hosting, transactional email, customer-support tooling, web analytics, error reporting, and form processing. Each is bound by written confidentiality and data-protection terms.
- With your direction — for example, when you ask us to send a packet to a specific recipient, share a memo with your brand, asset manager, or lender, or enable an integration on your behalf.
- Legal and safety — when required by law, valid legal process, or to protect rights, property, or safety.
- Business transfers — in connection with a financing, merger, acquisition, or asset sale, subject to customary confidentiality obligations.
International transfers
Our operations and the service providers we use are primarily based in the United States. If you access this site or share information with us from outside the U.S., your information will be transferred to and processed in the U.S. and any other countries where we or our service providers operate. We rely on customary contractual protections, including standard contractual clauses where required.
Data security
We maintain administrative, technical, and physical safeguards designed to protect customer and personal information. These include encryption in transit (TLS 1.2 or higher) for traffic between your browser and our website, encryption at rest for the services we use to store customer data, principle-of-least-privilege access controls, audit logging, regular dependency and vulnerability review, and an incident-response process. See the Security page for additional detail.
No method of transmission or storage is perfectly secure. You are responsible for keeping any credentials we issue you confidential and for notifying us promptly of any unauthorized use of your account or shared workspace.
Data retention
We retain information for as long as needed to provide the services, comply with our legal obligations, resolve disputes, and enforce our agreements. Contact-form submissions are retained for up to 24 months for sales follow-up unless you ask us to delete them sooner. Customer engagement data is retained for the term of the engagement and for a reasonable period thereafter as defined in the engagement letter.
Your privacy rights
Depending on where you live, you may have the right to:
- access the personal information we hold about you;
- correct inaccurate information;
- delete your information;
- port your information to another provider;
- opt out of certain processing;
- lodge a complaint with a data-protection authority.
To exercise a right, email [email protected]. We will respond within the timeframe required by applicable law. If your information was provided through one of our customers, please direct the request to that customer first.
U.S. state residents (including California, Texas, Colorado, Connecticut, Virginia, and Utah): you may have additional rights, including the right to opt out of “sale” or “sharing” for cross-context behavioral advertising. We do not sell or share personal information in that sense.
Children
Barnhill Revenue Services is a business-to-business firm and is not directed to children under 16. We do not knowingly collect personal information from children.
Changes to this Policy
We may update this Privacy Policy from time to time. We will update the “Last updated” date above and, for material changes, provide reasonable advance notice through the website or by email. Continued use of the services after the effective date constitutes acceptance.
Contact us
If you have questions about this Privacy Policy or our privacy practices, please contact us at [email protected]. Barnhill Revenue Services, LLC is a Texas limited liability company. A physical mailing address for written privacy correspondence is 6060 N Central Expy, Dallas, TX 75206.